Author: Allan Woodrow

Client Spotlight: Velis

A consulting firm with 11 offices in the Midwest—specializing in planning and designing state and local infrastructure improvements—wanted to expand its successful logistics consulting practice. However, prospective customers weren’t seeing the firm, Lochmueller, as a logistics consulting company. So they decided to create a new subsidiary. The company needed a name, an identity, a brand message and a marketing program to successfully launch.

Client Spotlight: Technetics Semi

The parent company of our client Technetics Group, Enpro, recently created a new segment called Advanced Surface Technologies. The new segment contains two other Enpro companies, as well as the semiconductor division of Technetics. To help support the execution of this strategy, Pepper Group researched the competitive landscape and created a unique new graphic identify for Technetics Semi, as well as a stand-alone microsite.