Client Spotlight: Technetics Semi
The parent company of our client Technetics Group, Enpro, recently created a new segment called Advanced Surface Technologies. The new segment contains two other Enpro companies, as well as the semiconductor division of Technetics. To help support the execution of this strategy, Pepper Group researched the competitive landscape and created a unique new graphic identify for Technetics Semi, as well as a stand-alone microsite.
The new name and logo were developed to convey the high technology aspect of the company and the nature of its business overall. This was then extended into new business cards, email signatures and a PowerPoint template. The graphic identity is designed to stand alone but clearly fit within Technetics family.
From there, we identified the key products and resources and created a new microsite for this division. Pepper Group wrote the copy, designed the look, and programmed the new site. The microsite can be accessed directly by going to TechneticsSemi.com, or it can be navigated to from the main Technetics site. It also allows visitors to easily return to the main site at any point. And like the main site, it’s also available in four languages.
Through an easy-to-use WordPress admin section, the Technetics team can categorize resources, articles and products to appear either on the main site or the Technetics Semi site, with the appropriate branding taking place automatically. This simplifies the ongoing management and ensures both sites are regularly up to date and effective.
The new division is now in business with its own identity and website, supporting the company’s go-to-market strategy.