Client Spotlight: The Goldie Initiative
The Goldie Initiative is a not-for-profit organization that prepares women for senior leadership roles throughout the commercial real estate industry. Every year, the Goldie Initiative hosts the Goldie Gala, their annual signature fundraising event.
The Goldie Initiative reached out to Pepper Group to help develop two videos for the Gala: a welcome video and a mentorship video. The welcome video was the first thing attendees would see at the Gala, and with the Gala being held virtually, it was very important for the video to set a high energy and positive tone for the rest of the evening. The purpose of the mentorship video was to show the positive impact mentorship has had on the Goldie Gala scholars and how essential it has been to their career development.
First, we met with the Goldie team to identify the key messages and goals for the welcome video. We combed through hours of interview footage and images to create an exciting and inspirational video that would kick off the event.
While we were developing the welcome video, the Goldie team was impressed with our work and asked for our help with the mentorship video as well. With the Gala quickly approaching, we went to work and pieced together footage, images and music to develop an impactful video.
We were able to develop two videos that were uplifting, inspirational and supported the mission of the Goldie Gala. Both videos received very positive feedback from attendees and helped to make the 2021 Goldie Gala a successful virtual event.