Client Spotlight: Illinois Blower
When you manufacture the highest quality, custom industrial fans and blowers, you need the highest quality website with powerful messaging to back up your brand. As their old site celebrated its 10th birthday, Illinois Blower once again turned to Pepper Group to help modernize their online image.
Starting with a detailed brand platform, we researched the competition, interviewed customers and analyzed the business. We defined their brand promise—custom industrial fans and blowers; skillfully engineered, and powerfully built. Their products are designed to optimize the systems that they are part of, and they are built to endure the most challenging applications and demanding conditions. Above all, everything is custom-made. And though the company is much smaller than many of its competitors, it has far superior custom capabilities.
All of the messaging then came to life in a new website. It contains significant information and resources, has plenty of photos, and delivers a clear presentation of their positioning and value propositions, with powerful support for their claims. The new site has elevated their online image, enhanced their credibility with new prospects and energized their staff. It’s the first step in an ongoing growth initiative for the company and we are proud to be working with such a great organization.
Check out the new site at illinoisblower.com.