Edlong is the authority on dairy flavor, combining a taste for research with a mouthful of innovation. We rebuilt the brand, from the tagline and logo, on up. The line, The Scientific Art of Authentic Taste™, highlights Edlong’s expertise at balancing flavor science and artistry to create authentic taste. To support it, we created a new advertising campaign. It features culinary inspired, indulgent imagery and copy for their website, video, email, print and digital ads, social media, collateral, a monthly newsletter, PowerPoint sales presentations, trade show booth designs and planning, and more.