Forward Motion EDU
Forward Motion EDU’s mission is to build literacy and critical thinking skills for K-12 students worldwide. Ours was to put the company on the map as a provider of educational resources for top international schools. We started with a brand platform that helped us chart a strategic direction. It was the foundation for our overview “manifesto” video that explains why literacy and critical thinking skills are essential for today’s learners. Additionally, we produced a mobile website, sales presentation and sell sheets that extend the unique voice, messaging and graphic look that we created for the brand.