“Toilet paper, packaging and marketing.” When North American employees were asked what the company does, they struggled to describe its broad distribution and supply chain capabilities. After an in-depth discovery, we created a suite of materials that unifies the company’s commercial, industrial and marketing arms. The corporate brochure captures the emotion, commitment and passion the entire company has for making the impossible possible for customers. Inserts for each division followed, along with a recruitment brochure, employee handbook and updated mission/values graphic. Now when people ask what North American does, employees can clearly communicate its value.