TDI PACKSYS wanted to bark up leads at a major trade show. After learning their inspection equipment can detect the smallest contaminant, we designed a bag of dog food, and hid a lucky glass bead inside. Recipients scanned their bag at the booth. If they had the bead, they’d win an Apple Watch®. The result was doggone amazing. TDI’s CEO said “People were stunned by our booth … It created a lot of legitimacy with some very large customers.” We also unleashed the company’s new website and corporate brochure.