Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else. Jargon and slang. Background info. This can be a particular problem with a B2B company, where a prospect can put down a marketing piece without understanding a word of what they just read. Learn how to avoid “The Curse of Knowledge” by downloading our white paper Why the “Curse of Knowledge” Can Screw Up Your Marketing Communications.
Tue, 2020-10-06 10:43