Author: Aaron Boruch

MarTech Moment: SEO 101

This year, Chrome is disabling third-party cookies, marking a significant win for privacy. However, this change poses a challenge for data-driven marketers. Despite this change, Google assures it will allow advertisers to show relevant ads and measure their effectiveness in a privacy-friendly manner as they aim to replace third-party cookies with new measurement and reporting tools that prevent cross-site user tracking.