Author: Aaron Boruch

This year, Chrome is disabling third-party cookies, marking a significant win for privacy. However, this change poses a challenge for data-driven marketers. Despite this change, Google assures it will allow advertisers to show relevant ads and measure their effectiveness in a privacy-friendly manner as they aim to replace third-party cookies with new measurement and reporting tools that prevent cross-site user tracking.

Navigating the competitive and confusing landscape of digital marketing can be challenging for even the savviest marketers. However, it doesn’t have to be. Facebook, LinkedIn, and Google are the top three campaign platforms, offering impressions to help achieve your goals. The next question is determining which ads to use and when.