B2B Influencer Marketing Strategy: How to Turn Your Clients into Industry Thought Leaders
Influencer marketing isn’t just for consumer brands anymore. B2B companies are harnessing the power of influencer marketing to build credibility, reach niche decision makers and nurture relationships. In fact, 94% of B2B marketers say it’s effective, while 85% are already doing it.
A Powerful B2B Marketing System for Growing Revenue and Business Value
The 1960s-era framework of viewing the marketing process as a funnel is far out of date. The metaphor just doesn’t cut it in today’s world and it hasn’t for many years.
There’s a better system. It’s an effective set of concepts and tools that have been proven over a decade and confirmed by hundreds of B2B companies in industries from manufacturing to professional services, to healthcare. It’s called The Revenue Tower®.
Personalized Marketing: How HubSpot’s Smart Content Can Boost Your Email, Workflows and Sales Sequences
Lead generation is a top priority for most marketers. But what about the untapped potential of existing customers or leads who haven’t been fully nurtured? In 2025, focusing on these areas can lead to significant growth. In this article, we’ll explore how HubSpot’s tools — especially for email marketing, workflows and sales sequences — can help you capitalize on these opportunities and achieve greater success.
How Marketing Can Build Enterprise Value
The Revenue Tower elevates the impact of marketing, creating a credible and powerful story that builds enterprise value. This proprietary, tested method is why Pepper Group has become the agency of choice for high-growth companies.
2025 Digital Marketing B2B Trends: AI, ABMs & Staying Ahead in a Rapidly Evolving Landscape
The B2B marketing world is constantly evolving, and with artificial intelligence (AI), it’s happening at an accelerated rate never before seen in human history. In addition, emerging technologies, evolving customer behaviors and industry disruptions are shaping the trends that B2B marketers must embrace to maintain a competitive edge. In this article, we explore the most impactful trends for 2025, offering actionable insights to help your business thrive.
This Holiday, Pepper Group Celebrated the Power of Reading
Three years ago, we started a holiday tradition. Instead of giving gifts to each of our clients and partners, as we had for many years, we asked each Pepper Group employee to choose a charity that had significance to them.
The Year Ahead in Business
What are the business strategies that will drive success in 2025? To answer that important question, Pepper Group recently hosted an exclusive breakfast event in partnership with The Entrepreneurial Institute.
The Power of B2B Nurture Campaigns: Building Lasting Relationships
The path from prospect to customer is rarely a straight line, especially in B2B. Decision-makers need time to evaluate options, build trust and determine which solution best fits their business needs. That’s where nurture campaigns are the solution—strategically designed marketing efforts that guide leads through the sales funnel while building meaningful connections.
Marketing Tech Stack Essentials—Building a Powerful Revenue Tower®
The Revenue Tower is Pepper Group’s proven system to help high-growth organizations acquire more customers, retain and grow business with current customers and build a scalable marketing machine that adds business value.
15 Ideas for Amplifying Your Culture Within Your Space
Some of our clients tell us that attracting and retaining talent is the #1 most important factor in their growth. Whether or not this describes your organization, there’s no doubt that strengthening this capability creates a real competitive advantage.