B2B Influencer Marketing Strategy: How to Turn Your Clients into Industry Thought Leaders
Influencer marketing isn’t just for consumer brands anymore. B2B companies are harnessing the power of influencer marketing to build credibility, reach niche decision makers and nurture relationships. In fact, 94% of B2B marketers say it’s effective, while 85% are already doing it.
A Powerful B2B Marketing System for Growing Revenue and Business Value
The 1960s-era framework of viewing the marketing process as a funnel is far out of date. The metaphor just doesn’t cut it in today’s world and it hasn’t for many years.
There’s a better system. It’s an effective set of concepts and tools that have been proven over a decade and confirmed by hundreds of B2B companies in industries from manufacturing to professional services, to healthcare. It’s called The Revenue Tower®.
Personalized Marketing: How HubSpot’s Smart Content Can Boost Your Email, Workflows and Sales Sequences
Lead generation is a top priority for most marketers. But what about the untapped potential of existing customers or leads who haven’t been fully nurtured? In 2025, focusing on these areas can lead to significant growth. In this article, we’ll explore how HubSpot’s tools — especially for email marketing, workflows and sales sequences — can help you capitalize on these opportunities and achieve greater success.
How Marketing Can Build Enterprise Value
The Revenue Tower elevates the impact of marketing, creating a credible and powerful story that builds enterprise value. This proprietary, tested method is why Pepper Group has become the agency of choice for high-growth companies.
Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
What are your Content Marketing Goals (and how can you reach them?)?
We do a lot of content marketing at Pepper Group, and we’re always taking every opportunity to add to our toolkit and get smarter. I recently attended the Ad World Conference, which promotes itself as the World’s Largest Online Advertising Event.
Accessible Website
Sometimes we take for granted that we can access so much information from the Internet. But what about people with disabilities? If you can’t see, can’t hear?
Yes, You Can Sell $1 For More than a Dollar
Learn about thinking forward and reasoning backwards by downloading our newest white paper.
How a Deck of Cards can be Arranged
If you’re a very curious person, you might be wildly happy attending classes, reading books, watching videos, attending events, etc. If you’re a very, very curious person, this could become an obsession.
Pepper Partner of the Month: The Traction Group
We’ve had the pleasure to work with The Traction Group for several years. It’s a team of five ultra-experienced business coaches. They are each individuals, as far as experience goes, but they all teach the same methodology for how companies should run their businesses.