Category: Insights & Perspectives

Despite uneven economic reports, last month’s unemployment rate held at a very low 3.7%. And while down from its post-pandemic peak, there are still currently 1.4 job openings per job seeker.
Challenges around hiring and retaining talent aren’t new. Large numbers of retiring baby boomers, combined with general declines in labor force participation, have created an increasingly tight market for employers that’s very likely going to continue.

Navigating the competitive and confusing landscape of digital marketing can be challenging for even the savviest marketers. However, it doesn’t have to be. Facebook, LinkedIn, and Google are the top three campaign platforms, offering impressions to help achieve your goals. The next question is determining which ads to use and when.

At Pepper Group, we are not just what we do but who we are. Sure, we move people—prospects to websites, customers to purchase, stakeholders to invest. But it’s how we do it—through collaboration, passion, and a determined yet appreciative smile–that truly sets us apart and is the foundation behind our longstanding client relationships.

In this blog series, Brian or “New-B” (aka the newbie copywriter) explores messaging conveyed in unexpected places and how interconnected messaging can be found everywhere in our everyday lives. It’s a big world out there, and I’m trying to make sense of it.

At Pepper Group, our core values remind us of what’s most important. They help us remember when it’s time to take a deep breath, and when it’s time to get down to business; how to support each other and our clients; and the value of teamwork and initiative.

In this blog series, Brian or “New-B” (aka the newbie copywriter) explores messaging conveyed in unexpected places and how interconnected messaging can be found everywhere in our everyday lives. It’s a big world out there, and I’m trying to make sense of it.

In this blog series, Brian or “New-B” (aka the newbie copywriter) explores messaging conveyed in unexpected places and how interconnected messaging can be found everywhere in our everyday lives. It’s a big world out there, and I’m trying to make sense of it.

At Pepper Group, our core values remind us of what’s most important. They help us remember when it’s time to take a deep breath, and when it’s time to get down to business; how to support each other and our clients; and the value of teamwork and initiative.

Digital marketing—a big term that includes everything from digital advertising and emails to content marketing and virtual reality—continues to grow faster than traditional advertising methods.

TL;DR version: Ensuring accessible access for your website has become a requirement. But thanks to advances in technology, it’s much faster, easier and cheaper than you might think.