Category: Insights & Perspectives

At Pepper Group, our core values remind us of what’s most important. They help us remember when it’s time to take a deep breath, and when it’s time to get down to business; how to support each other and our clients; and the value of teamwork and initiative.

November usually kicks off the planning season. You start to look at budgets and goals for the coming year, usually with great optimism. But don’t forget about 2021 quite yet.

Years ago, I was starting a new sales position for a printing company. I went to three weeks of training in Atlanta, and when I got back, I was assigned a sales mentor who took me out for a few days to show me the ropes.

We move prospects from considering to purchasing, users from clicking to bookmarking, and existing customers coming back for more. But moving people isn’t as easy as we make it look.

Let’s take a little detour in the Dog Days of Summer and share a some fun and facts with a little game I like to call Bookshelf Roulette!

Just how fast can something be done? There are physical and mental limitations to anything. Even with the speed and precision of robotics, manufacturing is limited at some point by laws of physics. Likewise, if there is creative development, like we’re doing in marketing, no matter the desire of the client or our willingness to try, we can’t go from inspiration-to-plan-to-concept-to-design-to-revisions-to-final piece in an hour.

Behavioral economics, the study of how and why people buy things, can provide highly valuable insights for strategic marketers.

Space has been a popular topic these days. Elon Musk seems to be leading the private sector, we’ve launched a helicopter on Mars, and a rocket narrowly missed the Maldives when it plunged aimlessly to Earth.

How can marketers take advantage of the psychology of persuasion? What are decision traps? How do you sell “the invisible?” Those are just some of the valuable topics that helps us stay atop the marketing game.

A bear gets to skip winter. What’s up with that? Not only am I jealous, but so are most of his fellow forest friends. It’s baffled me for years.