Your customers may be irrational. Let’s market to them.
Behavioral economics, the study of how and why people buy things, can provide highly valuable insights for strategic marketers.
An astronaut’s insurance
Space has been a popular topic these days. Elon Musk seems to be leading the private sector, we’ve launched a helicopter on Mars, and a rocket narrowly missed the Maldives when it plunged aimlessly to Earth.
The Best Books on Consumer Behavior
How can marketers take advantage of the psychology of persuasion? What are decision traps? How do you sell “the invisible?” Those are just some of the valuable topics that helps us stay atop the marketing game.
Why Tim Will Be Hiking
A bear gets to skip winter. What’s up with that? Not only am I jealous, but so are most of his fellow forest friends. It’s baffled me for years.
This Behavioral Insight Can Keep You From Losing Sales
Learn about how behavioral insight can keep you from losing sales by downloading our newest white paper.
Accessible Website
Sometimes we take for granted that we can access so much information from the Internet. But what about people with disabilities? If you can’t see, can’t hear?
How a Deck of Cards can be Arranged
If you’re a very curious person, you might be wildly happy attending classes, reading books, watching videos, attending events, etc. If you’re a very, very curious person, this could become an obsession.
The 6 Principles for Making Your Message Sticky
From jokes to urban legends, somethings just stick with us. But what makes something stick, and something else entirely forgettable? For marketers, stickiness is critically important so their target audience remembers their messaging.
6 Keys to Creating a Great Name for Your Company or Product
It can be hard enough to name a dog. But naming a new product, service or company? Now that’s hard. It requires experience, creativity and a lot of thought. And it has to be supported by strong positioning, a quality graphic identity and great execution.
Pepper Partner of the Month: The Traction Group
We’ve had the pleasure to work with The Traction Group for several years. It’s a team of five ultra-experienced business coaches. They are each individuals, as far as experience goes, but they all teach the same methodology for how companies should run their businesses.