6 Keys to Creating a Great Name for Your Company or Product
It can be hard enough to name a dog. But naming a new product, service or company? Now that’s hard. It requires experience, creativity and a lot of thought. And it has to be supported by strong positioning, a quality graphic identity and great execution.
Pepper Partner of the Month: The Traction Group
We’ve had the pleasure to work with The Traction Group for several years. It’s a team of five ultra-experienced business coaches. They are each individuals, as far as experience goes, but they all teach the same methodology for how companies should run their businesses.
How Game Theory Drives Better Outcomes
Typically, marketing communications are targeted at prospective and current customers. Targeting prospective and current employees is also legitimate.
The Status Quo Trap & How to Escape It
For most of us, change is uncomfortable. It’s called the Status Quo Trap, and it refers to how most of us have a strong bias towards keeping things the same.
How to Avoid the Knowledge Curse
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else.
How Anchoring Impacts Marketing
Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model,
Pepper Partner of the Month-JazzHR
A new feature of the Pepper Mill will be focused on Pepper Group’s strategic partners. We have been users of JazzHR for over three years and find it very intuitive and robust—without being over-engineered. We get about 10 applications a day and it’s fantastic to manage them in this amazing platform.
Tim’s Essential Marketing Tips, Part 10
Every marketing tactic and tool has purpose. If it’s at all measurable, make sure you gather as much info as you can. Then, be very judicious as to how you analyze the results.
Tim’s Essential Marketing Tips, Part 9
The “In case you missed my previous 15 emails …” type of approach is never going to be attractive to professionals. Unsolicited emails are maddening at times, but 83% of people do prefer email as one of the channels to receive promotions from brands they trust.
My Essential Marketing Tips, Part 8
In honor of our the recent 25th anniversary of Pepper Group, I’ve been posting marketing tips every month. Here are two more things I’ve learned since founding Pepper Group.