The Spice Report
Did you know that a strong talent brand can help cut your costs per hire in half, reduce turnover rates by 28% and increase profitability by 16%? Your company’s ability to attract the best talent, and keep the best talent, gives you a tremendous competitive advantage.
Identifying and packaging your company’s strengths, and developing and communicating an authentic talent brand message, will deliver true and measurable ROI.
Paper airplanes have reached new heights.
We tell clients all the time that our clients and projects are like our children: we don’t have favorites, and we love them all equally. That being said, there are some projects that are particularly fun to work on, and one of those is our long-time client Edlong’s annual participation in one of the food industry’s largest conferences, the IFT Expo.
My daughter seldom watches television, which you might think is healthy, until you realize she spends 200 hours a week on YouTube (that’s a guesstimate—the hours she spends are probably higher). But online is where people are, not television, and videos are the new commercial.
Although they can be much more affordable to produce.
Carpool Karaoke hits Liverpool.
I typically steer away from selecting a PepperMill YouTube video that’s extremely popular, but this month I couldn’t resist. James Corden was filming his Late Late Show in London last month and did a wonderful edition of his Carpool Karaoke with special guest Sir Paul McCartney. It’s a trip down memory lane as the two of them visit Paul’s childhood home, spin around Penny Lane, and give some lucky townsfolk the thrill of a lifetime.
My wife, Lauren, is a big fan of punctuation (yes, we are a family of grammar geeks) and she introduced me to “Eat, Shoots and Leaves” by Lynne Truss.
In the book, Truss bemoans the state of punctuation in the United Kingdom and the United States, mixing in examples, astute comments and humorous barbs.
Would you settle for a website that said, “Here’s the stuff we sell…” with no marketing message?
Of course not.
You want customers to understand why they should buy from you and the value they get from doing business with your company.
But why is it that 70% of the websites we review have the equivalent of, “Here’s the stuff we sell…” when it comes to careers? These pages usually feature some sort of introduction like, “Here are the jobs we have...”
RedMane employees love to solve meaningful problems and create software that improves businesses and lives.
The company was founded with a desire to be different from many big corporate environments. By building a better culture, they knew their employees would be happier, more engaged and deliver the right results for their customers. It would ultimately allow RedMane to build a great team that does outstanding work. It’s been very successful.