The Spice Report

Feb 08, 18
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Insights & Perspective

Smart business leaders are using marketing skills to positively influence their talent brand. And with great success.

What is your talent brand? It’s what your talent thinks, feels and shares about your company as a place to work. A strong talent brand can help you reduce cost per hire by 50%, reduce turnover rates by 28%, and increase profitability by 16%, according to LinkedIn and Gallup.

George's picture
Feb 08, 18
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Critiques & Commentary

For the fourth digital ad in a series of five, let’s take a quick look at social media and how companies are using it to stand out. Many times, ads are lost while people scroll through their feeds. Snapchat and Instagram get around this by adding video stories. These stories are short and fun, but require a lot of user attention.

Joseph's picture
Feb 08, 18
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client spotlight

The Metals Service Center Institute (MSCI) is a trade association for companies in the metals value chain—including metals producers, distributors and processors.

College scholarships are a powerful benefit of membership. They are available to the children of employees of MSCI member companies.

George's picture
Feb 07, 18
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Fun

The 2018 Winter Olympics are finally here and a revolutionary investment in resources from Intel is bringing many of the events to you live in full 360 VR! To whet your appetite, NBC produced the video below to show a glimpse into some of the preparation involved in being an athlete on Team U.S.A. I loved seeing the strength training and virtual sledding/jumping!

Todd's picture
Jan 10, 18
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Insights & Perspective

According to the Content Marketing Institute’s recently released 2018 B2B Content Marketing Report, 91% of B2B respondents use content marketing, up from 88% last year. And get this—more than half of the remaining 9% said they plan to launch a content effort in 2018.

George's picture
Jan 09, 18
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client spotlight

Delivering the highest quality of carpentry and millwork by focusing on the details. That is what drives Oakwood Contractors’ success.

Melissa's picture
Jan 09, 18
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Fun

Happy New Year! Seems like a good time to look back on 2017 with a little bit of humor, so here’s a short clip to make you smile.

Todd's picture
Jan 08, 18
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Critiques & Commentary

This month I present the third of five digital ads that are a cut above the rest. Post-it® notes and remarketing ads are familiar to almost everyone. 3M brought the two together to create a browsing experience that's more productive and personalized. Check out its helpful campaign here!

Joseph's picture

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