The Spice Report

Oct 04, 18
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client spotlight

A premier developer of specialty medical devices, Parasol Medical is dedicated to making the lives of clinicians easier and improving patient outcomes throughout the healthcare market. Over the past few years, this dedication has driven them to create new brands and expand their product lines. But as their footprint grew, they struggled to find a way to connect these all back to the corporate brand online.

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Oct 03, 18
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News

If you’re using Act-On marketing automation, don’t miss our free lunch and learn user group event coming up on October 11 in Rosemont!

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Oct 03, 18
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Critiques & Commentary

For a writer, few things are as wonderful as a tagline. In only a few words, a tagline can capture a brand’s essence and compel a consumer to action. While there have been lots of great taglines, nearly every list agrees on which tagline is the all-time best.

Nike’s “Just Do It.”

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Oct 02, 18
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Fun

Artists who purposefully avoid showing off technical skill have just as much validity as those who take a flashier approach.

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Sep 10, 18
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Insights & Perspective

“If you’re thinking about your customer journey as a funnel, new research suggests you are wrong,” says a new article in Forbes.

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Sep 10, 18
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Fun

Stronger than steel and Kevlar®.

Genetic engineering can be both wildly fascinating and wildly frightening. Researchers have known for a long time that spider silk is one of the strongest substances on earth, but it couldn't easily be manufactured on a mass scale. Sounds like a job for science!

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Sep 07, 18
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Everyone says a picture is worth a thousand words, but that may be doing pictures a disservice. According to Business 2 Community, a picture is worth just around 60,000 words.

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Sep 07, 18
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client spotlight

Hitchcock Design Group creates better places to live, work, play, learn and heal. This is the idea the landscape planning and architecture firm wanted to communicate to their audience, but they needed help to achieve this. Pepper Group was in a great position to help, having previously worked with Hitchcock to develop their overall Brand Platform, which included the key strategic marketing messages and positioning for the company.

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