The Spice Report
Does your prized exotic car need insurance? Is your grandmother’s wedding ring sitting in a drawer and you have meant to get it covered for years? What about that antique clock on the mantel?
Or how about your business? Do you own or need general liability and commercial property coverage? Group life insurance? Key man policies? Cyber liability?
Or, maybe you just have a car and a home, and you want to get an umbrella policy with a high deductible?
Once we know something, we often assume everyone else knows it, too. That’s “The Curse of Knowledge,” and it means what’s clear to you might be confusing to someone else. Jargon and slang. Background info. This can be a particular problem with a B2B company, where a prospect can put down a marketing piece without understanding a word of what they just read.
The Metals Service Center Institute (MSCI) is the broadest-based, not-for-profit trade association serving the industrial metals industry. With over 100 years of knowledge and thought leadership, MSCI provides its North American members with meaningful industry insights and how the industry will evolve through research, education, advocacy and events.
Cannabis is one of the most specialized industries anywhere, and when an engineering and fabrication company identified an opportunity to apply its expertise towards supplying specialized equipment for hemp and cannabis oil extraction by creating a new cannabis-focused brand, they needed help. Pepper Group in partnership with our PR partner Akrete, brought it all to life.
Anchoring refers to how an initial number or concept affects the way people view things. It’s a powerful concept, and knowing how to use it can influence your pricing model, negotiating tactics, budgeting forecasts and more.
At Pepper Group, we know that when a sales team is firing on all cylinders our marketing strategies and tactics are exponentially more successful.
It’s my pleasure this month to introduce you to not only a great company, but also a true pro who practices what he preaches. He is The Sales Drummer.
The more we stay at home, the more we find ourselves standing in front of our pantry. Inspired (discouraged?) by our waistlines, we thought we’d feature the most popular snacks in America (taken from a larger list of popular foods from the website YouGov).