The Spice Report
Talent Marketing™ is our term for enlisting marketing to help your organization win the talent wars. One of the eight areas in our Talent Marketing Framework is community involvement and employee volunteering. We’ve found this to be very high impact and relatively easy to execute. In fact, we have become experts in helping our clients do that!
The secret behind doing award-winning work is having great clients that make it possible. Our newest set of awards come from Graphic Design USA and the Davey Awards. Here’s a detailed look:
We copywriters and designers like to think of ourselves as artists.
We sell product, but we do so with the artful placement of visuals and copy, with the tasteful and delicate dropping of copy points, with the masterful balance of color and weight.
But there’s also a science to it.
Amazing effort for a 30-second ad!
According to Gallup, engaged workgroups have been proven to be 16% more profitable. They’re happier too. Who doesn’t want that?
There are many components to increasing engagement, but we’ve found that employee volunteering is one of the highest-impact, lowest-cost efforts you can undertake.
Some Broadway musicals age very well!
The Ajinomoto Group is a global company that has fundamentally changed the way we experience food. It all began with the discovery of umami, the fifth of the five basic tastes (along with sweet, sour, salty and bitter)—also known as the savory component that makes things like soy sauce, aged cheeses and cured meats taste so crave-able and delicious.
The average office worker gets 121 emails every day and sends out 40. That’s a lot of words, a lot of wasted inbox space and, probably, a lot of deleted and never-read emails.